Boticca launches first non-English website

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Jewellery marketplace pushes into France with Boticca.fr.

London-based online jewellery and accessories marketplace Boticca has expanded into France with the acquisition of L’Atelier De La Mode and the launch of a French website.

The launch of Boticca.fr is the company’s first non-English language website.

Boticca has closed down the L’Atelier De La Mode site and all traffic is being redirected to Boticca.fr. No staff have been carried over in the deal.

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The acquisition of Paris-based designer fashion marketplace L’Atelier De La Mode has bolstered Boticca’s customer database by 100,000, bringing it to 500,000 customers globally.

Boticca chief executive and founder Kiyan Foroughi said: “France was the logical geography for us to begin our internationalisation strategy.

"It’s our number one non-English speaking market, fourth globally in terms of sales after the UK, the US and Australia. The French market is full of potential and we look forward to making the most of it”.

Both Foroughi and co-founder Avid Larizadeh are French and grew up in Paris. The business has also recently won US$4 million (£2.5m) of funding from MMC Ventures, existing investors, ISAI, a France-based entrepreneurs fund, and high net worth individuals in Europe, the Middle East and Asia.

Boticca said that its business is already a fairly global affair with 50% of sales generated in Europe, 30% from North America and 20% from Asia and the Middle East. Transactions made through the site are currently being shipped to 90 countries.

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