Boucheron partners with Love magazine

Boucheron LR Serpent Boheme yellow gold sleeper earrings

Parisian jewellery house Boucheron has collaborated with Love magazine for its annual Video Advent Calendar.

For 31 days in Decemeber, Love releases its alternative and fashion forward take on the season by posting a daily advent film featuring some of the most prominent faces in fashion and film.

For its fifth year, Love’s editor-in-chief, Katie Grand, has called upon Boucheron to adorn the advent calender’s stellar line up in creations from the Maison, including Quatre, Serpent Boheme and Animaux de Collection.

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Gigi Hadid, the star of the December 2 film, has been the first to be spotted wearing Boucheron jewels, with the likes of Adriana Lima, Alessandra Ambrosio, Bella Hadid, Cara Delevingne, Christina Milian, Emily Ratajkowski, Bella Hadid, Kris Jenner, Miranda Kerr and Poppy Delevingne amongst others set to make their appearances throughout the month.

The Love Video Advent 2015 has been styled by Anthony Unwin and Ryan Hastings, with casting by Anita Bitton and creative direction by Jonny Lu.

Boucheron and Love have had a creative meeting of minds for this fun and festive project. Both the Maison and the magazine embrace innovation and style in equal measure, with a dash of wit and whimsy to create a dazzling celebration worthy of the most wonderful time of year…

Films can be viewed HERE.


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