Luxury brand signs exclusive partnership with exhibition.
Links of London is set to make an appearance at International Jewellery London (IJL), through a sponsorship program with the show’s Boulevard Bar.
Links of London said the Boulevard Bar sponsorship is part of a "broad expansion initiative" whereby it will showcase new campaigns and new product categories, with a plan to have a stand at IJL 2014.
Links of London wholesale director Caroline Blanchard said: “Links of London continues to strengthen its position within the luxury jewellery sector and added focus to expand and support our key accounts both in the UK and Internationally.
"This initiative provides a strategic brand showcase opportunity, focusing on our new campaign and product categories whilst creating a dedicated Links of London environment within this premium trade show, in advance of our stand next season.”
The bar will roll out a new design for IJL 2013 as a place for visitors and exhibitors to meet. The bar will also host this year’s Farewell to Earl’s Court party, with the 2013 edition of IJL marking the show’s final appearance at the west London exhibition space.