Fashion jewellery store boutique.Goldsmiths has added new jewellery brand Shaard to its ever-expanding portfolio.
Created by La de da! Living founders Rita and Dominique, Shaard is a new personalisation jewellery brand.
The name Shaard combines the initials of Rita and Dominique, their husbands Stephen and Antony and their children Harry and Amelia.
The duo wanted to provide a range of personalised jewellery consisting of wearable, timeless pieces that will appeal to women of all ages who appreciate style and quality.
The debut range offers delicate silver plated necklaces and bracelets with a choice of either rose gold plated or silver plated star and heart pendants. Each piece can then be personalised with specific initials or special birthday numbers.
Shaard will sit alongside brands such as Michael Kors, Olivia Burton and Emporio Armani, strengthening boutique.Goldsmiths ability to stock the latest trend pieces.