Bouton announces House of Fraser launch

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Brand will enter stores this summer after "successful start to year".

Silver and simulated gemstone jewellery brand Bouton is set to launch in House of Fraser stores this summer.

The brand has reported "strong sales" so far in 2013 having launched in World Duty Free earlier this summer and with a number of independent retail stockists across the UK. It has also appeared at trade shows including the Jewellery Show at Spring Fair and Jewellery Show London.

Bouton brand director Sam McDermid said: "We’re excited to launch into House of Fraser off the back of a successful start to the year. Bouton has a unique offering to the existing brand line up and our bespoke ring tower is set to be a hit at retail.

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"The luxury packaging and PR campaign we have coming up for AW13 will continue to position the brand as an affordable luxury jewellery offering just in time for the party and gifting season."

Bouton is a sister brand to Buckley London, owned and founded by Adrian Buckley. Buckley London is also set to launch in House of Fraser in early Autumn.
 

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