Bouton launches jewellery in World Duty Free

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Silver and CZ brand makes push into Heathrow and Birmingham airports.

Silver and cubic zirconia jewellery brand Bouton is set to launch into World Duty Free (WDF) this month, positioned in Heathrow Terminal 5 and at Birmingham airport.

The brand, founded by Adrian Buckley of Buckley Jewellery, will also open in Gatwick’s newly renovated duty free and Heathrow Terminal 3 next month.

Bouton will sell about 45 lines through WDF, including its signature Button collection and a range of sapphire- and ruby-inspired premium cubic zirconia collections, including stacking rings.

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The brand uses a special button clasp across many pieces in the collections, a design that is also the signature of the brand.

Sam McDermid, brand director for Bouton, said: “We are excited about the new partnership with WDF. Buckley Jewellery has seen a massive success in WDF globally and I am confident Bouton with its premium sterling silver offering and luxurious packaging will follow suit.”

The range uses cubic zirconia crystals in natural gem colours, hand-set using the brand’s own micro pavé technique. Price points sit between £35 to £495.
 

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