Brand looks to the future with launch of digital jewellery line

Digital Bracelet

Kiroco is focused on expanding the range of digital jewellery on the market.

Kiroco has established itself  as the first, and specialists in bringing this digital jewellery to the market with its patent portfolio specifically for NFC technology in jewellery.

Fiona Cartwright, Kiroco’s Sales and marketing director commented:  “With our patents and knowledge we are now looking to offer other jewellery manufacturers the opportunity to enter the wearable technology arena which is forecast to be worth $34.2billion in 2020.

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“We offer both licencing or design and manufacture opportunities, with a range of different applications depending on a business’ requirement.” She continued.

Each piece of Kiroco’s digital jewellery incorporates an NFC chip with a unique code that is associated to the wearer. So whether the jewellery is being used for contactless payments, to store a photo, to message, for bank details and passwords, or to provide access to a festival or to store medical information, the jewellery is completely personal to the wearer.

Nigel Townsend, Kiroco’s managing director and a third generation master jeweller, said: “Bringing this new genre of jewellery to the market has been our focus for the last five years as we wanted to make what we wear work harder and be more personal – whilst still being a desirable piece of jewellery to wear.’ He added ‘Our latest range of contactless payment bracelets encapsulate all these factors.”

Kiroco has recently designed and manufactured an NFC bracelet for Tap2Tag that could potentially save lives, providing personal medical data to first responders. Nigel explained: “Our design had to encompass a unisex market, be durable to withstand being worn 24/7 and have a versatile fit for varying wrist sizes.’

Fiona concluded by saying “When your customers are looking to buy a piece of jewellery, would they want analogue or the new digital jewellery that does that bit more?”

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