Brazilian brand aims to capitalise on customisation trend with new designs


Brazilian fashion brand Irals has launched a unique product range of 16 evening wear accessories in the UK and Europe and will aim to capitalise on the growing customisation trend.

Each piece is handmade, and can be attached to shoe straps, dresses, tank tops and placed in a person’s hair.  Irals products are designed and made in Brazil and are already extremely popular in South America, the company said.

The designs are inspired by the “jeitinho brasileiro” (Brazilian way of life) and are designed to bring extra glamour and bling to outfits and footwear. The company said they can also be used to embellish an evening outfit by fitting an Irals gem onto the strap of an evening dress or bag to create a original look.

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Irals come in three ranges: Petite – which the brand described as subtle but beautiful to add some sparkle to shoe straps or hair; Classic – which they said is their best selling and slightly more elegant pieces; Luxury – which are designed to be eye-catching to give an evening outfit an extravagant look, according to Irals.


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