BRC reports 34th consecutive month of shop price deflation

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The British Retail Consortium (BRC) has reported a deflation of 2.0% for overall shop prices in February, from 1.8% in January.

On a 12-month average basis, the Shop Price Index reported deflation of 1.8%, with  non-food deflation remaining at 3.0% for the third consecutive month.

BRC chief executive Helen Dickinson OBE, said: “Within non-food [we] saw large reductions in prices. With consumer confidence falling back and wage growth remaining subdued, retailers continue to support their customers with prices and promotions to maintain market share in the tough trading environment.”

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“Against this back drop we are asking government to work more collaboratively with us to address business rates and ensure the successful implementation of policy measures, such as the National Living Wage and the apprenticeship levy.”

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