Bridal brands say ‘I do’ to Jewellery & Watch Birmingham

LONDON - DECEMBER 07:   A jeweler examines a brilliant cut 1.01 carat diamond on December 7, 2006 in London, England.  The  UN General Assembly passed a resolution on December 4, 2006 backing the Kimberley Process, a global initiative aimed at preventing "conflict diamonds" from funding warfare and civil unrest.  The issue will be highlighted by the forthcoming release of the new Leonardo Di Caprio film "Blood Diamonds"  (Photo by Bruno Vincent/Getty Images)

The Jewellery & Watch show in Birmingham has announced that Domino Jewellery, Gemex, Hockley Mint and Clogau will headline 2017’s line-up of bridal brands, with new diamond designs, trends and retail solutions. 

The show, which claims to be the UK’s premier event for new bridal launches will reveal its new Fine & Diamond section, which will feature leading bridal and jewellery companies.

Domino’s Sienna range will aim to impress buyers. Marketing co-ordinator Chantelle Serrell-Cooke said: “Our Sienna collection combines the latest trends with years of design expertise to provide retailers with fashion led, commercial rings. All pieces within the range have distinctive design influences whether it is from the designer’s travels or from a piece of literature they have read, the hint of Russian cupola, or the stark, clean lines of art deco.”

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Clogau will update its bridal collection, Clogau Compose at the show, which will be available in a new default of fairtrade and Welsh gold, developed as the company creates links between its artisanal Welsh mining history and the Peruvian fairtrade gold mines. Clogau is also working on a number of initiatives to support Compose, including a bridal fragrance, new packaging and a marketing campaign for 2017.

It will also launch around 50 new lines across its main collection at Jewellery & Watch, with growing popularity for 9ct gold.

Sonia Menezes, head of brand development, said: “The reception to our latest collection has exceeded even our expectations. Our new 9ct pieces have been particularly successful; Serenade, Eternity & Celebration are the stand out pieces.”

Hatton Garden’s Gemex will present its luxurious bridal lines at Jewellery & Watch, describing the show as a chance to build on the business’ great success in 2016.  Gemex’ sales director, Lee Ruben, said: “Platinum is still the number one choice for our customers, alongside engagement rings with cushions, emerald cuts and ovals.”

The company will also launch a fresh update to its retailer support package, with improved sample rings. “We’ll be launching a new box of silver and CZ sample rings at Jewellery & Watch, which have previously proved to be a massive hit in hundreds of jewellery stores across the UK and Ireland,” Ruben added.

Birmingham’s Hockley Mint has selected Jewellery & Watch to reveal fresh bridal designs. The business will present an update to its diamond wedding ring collection, created to meet retailer demand and in line with its strategy to offer more fully-finished, ready-to-wear diamond product.


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