British jewellery label ramps up European export orders

anchor&crew

Derby-based jewellery manufacturer Anchor & Crew is seeing its European expansion gather momentum.

In the past month the jeweller has entered seven leading French websites, including BrandAlley, La Redoute, Shopcade and Faubourg des Createurs and has been stocked by the fashion expert smartphone apps Teeps and Mallzee.

Anchor & Crew has also attracted the attention of Paris based Galeries La Fayette and is preparing for the beginning of its Scandinavian entry by partnering with leading watch specialist and social media influencer Kristian Haagen.

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The brand will also be exhibiting at Pure London for the first time from 23 to 25 July and plans to be present at the International Jewellery Show from 3 to 5 September.

Chris Warner, director of Anchor & Crew, explains: “Growth has been strong, but of course, planned. Being selectively promoted to the curated ‘Designer Brands’ section of the illustrious International Jewellery Show to be featured alongside Astley Clarke, Dower & Hall, Fei Liu and various others is reflective of the future that lies ahead.”

Coinciding with such successes is the official release of their composable Custom concept that enables customers to personally create their own bracelet design to complement their own fashion style on a day-to-day basis. Essentially an industry first, the concept allows the quick change of any bracelet material or colour to be as multi-layered or minimalist as they like.

As the only commercially available unisex / mens’ accessories brand that is hand-manufactured in Great Britain, Anchor & Crew reached a new milestone after selling to its 85th country, six months ahead of its target.

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