Italian Jewellery brand, Bronzallure, has appointed Jennie Higgins as its UK brand development manager.
Higgins will provide support to all retail partners through a number of programs to develop the brand and manage accounts.
“I am delighted to have joined Bronzallure at such an exciting time for the brand; it has seen almost organic growth since the launch and with beautifully made Milanese product, it is the ideal mix of elegant and stylish jewellery at accessible prices, “comments Higgins.
She adds: “The provenance and story of the brand is something really special which gives in store teams an authentic heritage they can really believe in and speak to their customers passionately about. To have a product where each piece is designed, manufactured and plated in Italy & features innovative product engineering, really offers something quite unique and as such we have an increasing number of retail partners who are experiencing consistent sell through with fantastic consumer feedback.”
Bronzallure utilises key skills and expertise of traditional Italian jewellery making to produce jewellery at affordable prices, gaining a wider catchment of consumers. The use of 18 carat rose gold plating on a unique and patented bronze alloy is complemented with hand set semi-precious gemstones to add subtle elements of colour to the collections.
Higgins has worked in the jewellery industry for over six years. She has previously worked for C W Sellors, as a PR and events manager, and most recently Endless Jewelry, as the brand’s retail development manager.