Points-based staff rewards include spa days and Ferrari track events.
Brown & Newirth yesterday launched its first industry sales reward scheme, offering retail staff a chance to gain points through the sale of its wedding and engagement rings, to redeem against luxury goods or days out.
The scheme was announced at the Company of Master Jewellers (CMJ) spring buyers’ meeting at the Hilton Metropole in Birmingham.
It will be trialled with CMJ retail members stocking Brown & Newirth for three months commencing March, before the Hatfield-based company rolls the program out to its wider retail partners in June.
The Brown & Newirth Rewards program will provide sales staff with a points-based scheme for sales of Brown & Newirth rings. The points that are earned can then be redeemed against 3,500 luxury and consumer goods, or experiences available such as spa and Ferarri track days.
Brown & Newirth is set to invest about £100,000 in the first year of the scheme, which includes a dedicated Brown & Newirth Rewards website for individual sales staff to monitor the points they have earned and allows them to spend their points on a wide variety of rewards.
Brown & Newirth sales director John Ball said: “We have invested a lot of time and money into Brown & Newirth Rewards, but firmly believe it will provide a strong incentive for all sales staff to sell Brown & Newirth rings."
Members of the scheme will also be able to club together and use a whole store’s collective points to buy items such as coffee machines for the staff room or a group experience day.
CMJ chief executive Willie Hamilton said: “Brown & Newirth hit double digit growth through the CMJ in 2012 to 2013, which has all been down to the efforts of the new team.
"This rewards scheme further highlights the way in which Brown & Newirth are working more closely with their retail customers to provide an excellent service as well as an excellent product. We are delighted to be able to launch this with our members.”