Brown & Newirth to push Seychelles retail campaign

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Wedding and engagement ring wholesales to push new marketing tool.

Brown & Newirth is launching a competition with a select number of its retail partners offering customers the chance to win a five-star honeymoon package in the Seychelles when they purchase Brown & Newirth wedding rings.

The marketing campaign has been launched in partnership with CMJ Media and will be used to draw customers to purchase Brown & Newirth wedding rings, with the chance of winning the package worth a total £10,000.

The company’s retail partners will be offered support to promote the competition, including laminated store cards, glossy brochures, advertising and website creatives and a dedicated competition website page.

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The promotion will run from July until the end of the year.

Brown & Newirth sales director John Ball said: “We are delighted that CMJ Media has secured our partnership with Banyan Tree Hotel & Resorts, Turquoise Holidays and the Seychelles Tourist Board.

“This is a perfect partnership between a luxury honeymoon destination and a prestigious wedding ring brand.”

The competition will be promoted nationally with the aim of brining wedding ring customers through retailers’ doors.

Any customers purchasing Brown & Newirth rings from July until December 31 will be offered the chance to enter the draw to win the luxury honeymoon, which has a validity of 12 months.

The winning couple will be flown to the Indian Ocean Seychelles archipelago where they will spend five nights at the Banyan Tree spa resort, staying in a beachfront villa.
 

 

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