Brown & Newirth to rename The Wedding Shop

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Hatton Garden store to be revamped and renamed Brown & Newirth London

Brown & Newirth is planning to revamp its Hatton Garden shop The Wedding Store this month and rename it Brown & Newirth London.

The shop will be given a more design-led look, in-keeping with the manufacturer’s company-wide rebranding process that it unveiled at The Jewellery Show this week. It will also have a champagne bar and the company is planning to use it as a base to host press events and entertain trade clients and consumers.

“We want to create some buzz around the brand,” said Brown & Newirth creative director Julie Large.

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Brown & Newirth is planning to open the revamped and renamed shop in March. The shop will carry the full Brown & Newirth range, including the collection designed by Sarah Ho of Sho Fine Jewellery, as revealed at The Jewellery Show this week.

The Hatfield jewellery manufacturer will also relaunch its website on Monday, which will have a consumer-facing element and also a password-protected section for retailers.

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