Browns the Diamond Store opens first UK shop

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South African manufacturer and retailer opens doors on ground floor.

South African retailer and diamond jewellery manufacturer Browns has opened its first international store with a presence in the Westfield Stratford City mall.

Browns The Diamond Store, as it is known, has opened on the ground floor of the mall with a product portfolio focused jewellery set with brilliant-cut diamonds and fancy shaped stones from .50ct through to 5cts.

The majority of Browns’ engagement ring and diamond jewellery collections are made using white diamonds, but the London store will also stock a number of fancy coloured stones including yellow, pink and cognac diamonds.

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Westfield’s general manager for marketing in the UK, Myf Ryan, said: “To have such successful UK and international brands open at Westfield Stratford City provides an even more vibrant and comprehensive retail mix for our new and existing shoppers to enjoy and also provides the ideal environment for international retailers seeking to enter the capital."

Swarovski’s Cadenza store opened on the first floor of the mall on June 13 offering a multi-brand fashion jewellery experience with collections from Mawi London, Shourouk and Erickson Beamon.
 

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