Buckley London unveils brand refresh results

Buckley London: London Rocks collection.

British fashion jewellery brand Buckley London has unveiled the results of its brand refresh for SS16.

As part of a strategic two year growth plan, the company embarked on a refresh of the brand introducing sleek, trend lead styles to reach a younger audience, whilst still appealing to the core customer. Themes of clean lines reminiscent of the London landscape, geometric shapes and studded profiles feature throughout and pay homage to the charms of the capital city.

One of the stand-out collections which defines the new direction of the brand is the ‘modern-meets-classic’ London Rocks range.  Featuring a trio of rose gold, rhodium and gold plating colours, each piece is polished to an intense shine and studded with tonal crystals reminiscent of the bright city lights.  Available in the collection is a choice of pendants, bangles, friendship bracelets, rings plus stud or hoop earrings – creating a different look each time.

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Honing in on the personalisation trend is the Be You collection. An eye-catching charm pendant has been adorned with mother of pearl, crystal covered and polished charms set into organic shapes. Consumers are able to make their pendant unique by adding a polished letter initial charm, which can be obtained from the Buckley London website for free with the purchase of a Be You pendant.  A polished bangle, earrings and stacker ring available in a warm hue of yellow gold plating complete the collection.

Buckley London has also launched a number of innovative airline exclusives including the popular Eclipse Collection which can be transformed by flipping the feature disc.

Further stories of love and romance run through the airline collections with the charming ‘Be Loved’ set.  Each piece of jewellery in the four piece set represents an individual letter to spell out the word ‘Love’.

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