Buckley plots store opening as H1 sales climb 40%

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House of Fraser bolsters growth as Buckley becomes shops’ bestseller.

Buckey Jewellery Limited has reported "phenomenal growth" in the first half of 2014, with global like-for-like sales climbing 40%, leading to plans for its very first standalone store.

Buckley Jewellery brands Attwood & Sawyer, Buckley London and Bouton are said to have won significant sales through House of Fraser, with Buckley London becoming the bestselling jewellery brand within the House of Fraser estate.

Following this, Buckley London has been selected for a 15-store trial within fashion retailer M&CO.

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The Leeds-based jewellery business has now revealed plas to open its first standalone store this September, within the Westfield White City mall in London.

The store will house Buckley’s three brands, acting as "one stop-shopping destination for both costume and sterling silver jewellery". The store opening will also take the total number of Buckley brand outlets to more than 400.

Bouton brand director Samantha McDermid said that the company’s eight international trade show appearances have also helped to boost the profile of Buckley brands this year.

“We are thrilled with the international success our brands are experiencing as this supports the work we are doing here in the UK. We attribute much of our success to the strength of the product and price point and we are consistently outselling some of our biggest competitors in the market.

"With new distribution partners recently appointed in Spain, Germany, Scandinavia and Central America we feel really positive about 2015," McDermid added.

Like-for-like sales growth has also been reported for the main Buckley London website, said to have been driven by the company’s "continued investment" in social media and marketing to increase brand awareness.

Buckley sales and marketing director Neil Thompson said: "We are delighted with our start to 2014 and feel the increased sell through of all of our brands is testimony to the focus we place on design and quality.

"At IJL this year we will be showcasing new collections for all three of our brands and the feeling within the business is that they are some of our strongest collections ever. I’m already looking forward to 2015," Thompson added.
 

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