Brand targeting UK DJs and footballers to raise consumer awareness.
Chunky silver jewellery brand Buddha to Buddha has described the growing interest in the UK for its designs, as it looks to push its collections among trend-conscious consumers.
The range, founded by Danish designer Batul Loomans in the late 1990s, presented new collections at The Jewellery Show last week, including a range merging silver and wood and new designs set with gemstones such as onyx.
The brand has teamed with former Diesel accessories designer Lotte van Tongeren to design its latest unisex collections, with new products including tigers’ eye beaded bracelet for men and chain link bracelets made using lacquered aran and palm wood.
Women’s lines include silver hoop earrings, with the brand ensuring that there is a 50/50 split between its men’s and women’s collections each season.
Buddha to Buddha’s Nadia Huffmeyer said: "The UK is steadily growing for us and we’re getting the product out there. At present the UK bestsellers are the smaller silver bracelets with RRPs of about £100 to £200. Leather and silver bracelets are also very popular."
Huffmeyer said the brand welcomed new accounts and a number of leads during the show, with current retailers also returning to buy new stock for 2013.
The brand will also boost its marketing and outreach in the UK this year with placement of its jewellery on DJs and footballers.
"We’re big in the DJ scene and are waiting to see who wants to get involved with Buddha to Buddha in the UK. We’re also hoping to reach out to professional sportsmen and footballers."