Shares drop as Bulgari posts fourth-quarter loss.
Analysts have accused Bulgari of taking cost cutting too far, jeopardising product quality and brand exclusivity, according to The Financial Times.
The report said that the Italian brand had opened itself up to too many third-party retailers, adding that the quality of Bulgari products had been compromised due to cost-cutting.
Shares in Bulgari dropped 9.3 percent to €5.67 (£5.13) as the brand posted fourth-quarter losses of €13.6 million (£12.3 million). Analysts have said that the company should expect downgrades.