Bulgari announces new CEO in Fendi chairman

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Michael Burke to head Italian jewellery brand following LVMH takeover.

Luxury conglomerate LVMH has announced a new chief executive for Bulgari in the form of Michael Burke, chairman of Fendi.

The Italian jewellery brand will now be headed by Burke, who has previously worked as head of US operations for Christian Dior, and president and chief executive of Louis Vuitton North America between 1993 and 1997.

LVMH, which acquired Bulgari earlier this year, said Burke “has led a very successful turnaround [at Fendi] before orchestrating the development of the leather, fur and fashion House around an integrated distribution model.”

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He will be succeeded at Fendi by Pietro Beccari, current executive vice president of marketing and communications for Louis Vuitton.

Alessandro Bogliolo, chief operating officer of Bulgari, will continue in his current position for a period of transition before taking a new assignment within the LVMH Group.
 

 

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