Virgin boss set to be face of legendary Bulova Accutron watches.
Bulova Corporation watches has unveiled Virgin founder and president Richard Branson as its new brand ambassador for its Bulova Accutron watch collection.
The new partnership, which will be officially announced at an invite-only cocktail party at BaselWorld this month, will see entrepreneur and explorer Branson representing the special collection.
The Swiss made Bulova Accutron watches are described as "refined cosmopolitan design with sophisticated styling." The first Bulova Accutron watch was made in 1960. It was the world’s first fully electronic watch, changing the way the world told time and offering what was then the most accurate timekeeping mechanism.
As a luxury collection, the Bulova Accutron watches are said to represent the best of Bulova, through a combination of the brand’s timekeeping excellence and innovation.
Founded in 1875, by 23-year-old immigrant Joseph Bulova, the New York-founded brand is said to symbolise a unique blend of old-world craftsmanship and new-world innovation.