Stockist incentive launches rewarding good knowledge and displays
In December, Bulova UK is launching ‘Be Noticed By Bulova’ – a programme to support and acknowledge stockists by rewarding excellent visual displays and product knowledge in retail partner stores across the UK.
As part of an ongoing trade support programme, Bulova plans to introduce the ‘Be Noticed By Bulova’ initiative to further engage retail staff with the brand and to create a pre-Christmas buzz around Bulova and Bulova Accutron products, which launched in the UK market this year.
Members of the Bulova team will be travelling across the UK during late November to visit a minimum of 100 randomly selected Bulova stockists and rewarding stores that display the brand to its maximum benefit and instore staff who demonstrate good product knowledge.
Each store visited will be scored on a variety of factors including how the product is displayed in windows and how knowledgeable staff are about the Bulova brand and the individual products on offer.
In-store staff will be rewarded on the spot via a tiered structure of prizes* of a value of up to £50 in shopping vouchers, with the retail partners that receive a Gold prize also receiving a certificate to mark their achievement.
Gordon Dickens, Bulova UK general manager said: “This is a very exciting initiative designed to acknowledge and support our retail partners. We have already received fantastic feedback from many consumers about the level of knowledge of the retail sales staff and we see this as an opportunity to give something back to them”
The Bulova advertising campaign slogan for 2010 is ‘Designed to Be Noticed’ so the retail support scheme is being launched as ‘Be Noticed By Bulova’ to tie into the overall campaign. All stores involved in the programme will be included in the forthcoming Bulova newsletter.