Subsidiary takes on company services for UK and Ireland.
Bulova has launched a new UK subsidiary, which will be responsible for sales, distribution, warehousing and servicing of Bulova , and Bulova Accutron products, throughout the UK and Ireland.
The subsidiary, Bulova UK Limited, has its head office in Croxley Green Business Park, Hertfordshire, and became fully operational earlier this month.
The latest step in the 135-year-old company’s continuing global expansion, the UK subsidiary joins a network of facilities including the headquarters in New York City and offices in Switzerland, Canada, Mexico and the Far East.
It has been supported by approximately £1 million in initial capital and is wholly owned by Bulova.
Bulova UK general manager Gordon Dickens said: “Bulova have made a strong commitment to the highly competitive UK market and the team are establishing positive and long-lasting relationships with retailers in the market. Bulova products offer an acknowledged standard of watchmaking excellence at an affordable price, with established brand values of design and style enhanced by technology.”
Bulova and Swiss-made Bulova Accutron brands are timepieces are sold in over 55 worldwide markets and the company considers them to be particularly appropriate to the UK consumer.
Dickens added: “Based on our analysis, we believe our Bulova and Bulova Accutron brands address underserved segments of the market with styling that delivers considerable value to the UK’s discerning watch consumer.”
In addition to the Bulova and Bulova Accutron product ranges, Bulova Corporation will also be introducing a number of new products to the UK market.