Bulova plans UK retailer blitz for watch lines

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US watchmaker embarks on massive expansion drive across Britain.

Bulova Corporation has established a wholly-owned UK subsidiary to develop its retail presence across the country for Bulova and Bulova Accutron product lines.

The office, which will be fully operational by the end of the first half of 2010, will be headed up by former Casio Electronics divisional director Gordon Dickens. The launch will be supported with approximately £1 million in initial capital.

“Bulova is firmly committed to the UK market,” said Bulova president, Dennis W. Perry. “We are making a significant investment to ensure that we have a strong management team in place, as well as the structure required to meet the needs of a highly competitive market.”

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Dickens brings more than 30 years experience of business development for the UK watch industry to the new operation. During his 15-year tenure at Casio, Dickens’ responsibilities spanned operational, sales and marketing functions, with an emphasis on strategic development across all segments of the market.

The opening of the UK operation coincides with the 50th anniversary of the Bulova Accutron launch in New York. When Accutron debuted on October 25, 1960, it was the most accurate timing mechanism on the market, according to the company.

Unlike watches manufactured prior to that date that operated with springs and an escapement, the new timepiece was driven by an electronically activated tuning fork, causing it to hum instead of ticking.

The Bulova Accutron limited edition Spaceview 214, which is released this year to commemorate the 50th anniversary, is once again using tuning fork technology. The limited edition handmade replica has a stainless steel case with a curved sapphire crystal and an alligator strap.

Each watch will be inscribed with a limited edition number matched on the official plaque on a presentation case, identifying its place in the controlled production run of 1,000 pieces.

Bulova watches broadly divide into two product lines, mainstream Bulova and Bolova Accutron. Both families include men’s and women’s timepieces retail from roughly £100-200 with the top of the range pieces running up to around £500.

The new UK operation is already inviting inquiries from stockists. Please call Gordon Dickens on 01923 432722 for details. Visit bulova.com to browse the 2010 collections.

 

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