Bumper Basel for Buckley’s international plans

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Buckley Jewellery has reported a stellar BaselWorld debut, describing the experience as “beyond its expectations”.

The Leeds-based company, which produces silver brand Bouton and costume jewellery brands Buckley London and Attwood & Sawyer, has signed more than 25 doors at the show across the three brands.

BaselWorld has also bought leads for a number of international agents and distributors for its brands, with international interest from Europe and as far afield as Kuwait. It has also appointed an agent for Panama at the show, Laurent Peccaré of NUVO, which specialises in presenting luxury brands in Latin America.

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Buckley’s sales and marketing director Neil Thompson told Professional Jeweller: “As our first BaselWorld, the show has gone beyond our expectations. We intended to come here to identify potential distributors or agents outside of our domestic market and duty free. We didn’t expect to write any business but we have opened 25 doors.”

Thompson said that interest has been spread evenly across Bouton, Buckley London and Attwood & Sawyer, describing costume jewellery as somewhat of a “novelty” at BaselWorld.

The company has already committed to the 2015 edition of the show, with plans for a larger booth space in a more prominent location. It has also signed up to showcase at JCK Las Vegas and Iberjoya in Madrid in September.

Buckley London’s showcase included its branded furniture, which Thompson and Bouton brand manager Sam McDermid says has helped to win the attention of passersby and helped retailer visualise how the brand can be presented in store.

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