Internal changes are part of "a new phase and dynamic new direction".
Tresor Paris has announced that is it "moving in a new direction", with restructuring at the company that will overhaul its marketing team, product offer and sale channels.
According to a statement released today, the London-based brand will undergo a period of change overseen by business development director Salim Hasbani, who will also take over the brand’s PR and the digital platforms. Tresor Paris has also named branding and identity specialist Luke Gusman as marketing and branding manager.
The jewellery brand described the changes as the start of "a new phase with a dynamic new direction" that will encompass three product areas: crystal jewellery, diamond jewellery and watches. Each of these product categories will be given its own themed graphics that Tresor Paris will unveil in due course.
According to the statement, the changes at Tresor Paris will be completed by September 2014, when the brand will launch several new collections, including luxury diamond pieces.
Salim Hasbani said: "We are in an exciting growth period here at Tresor Paris. We are constantly looking to build and improve upon our offering and feel that now is the time to take a step back, to reassess our products and implement small changes to better the business. We feel that consolidating our products in these three channels will help us to focus on giving our customers what they really want and driving sales."