Upbeat start with celebs, fresh branding, new lines and good footfall.
Trade exhibition The Jewellery Show opened at the NEC in Birmingham with a show that is up 14% year on year in terms of exhibitors.
The Jewellery Show has been given a makeover this year with the fresh design taking inspiration from Laura Gravestock, a young jeweller in the Design Quarter of the exhibition, which has doubled in size this year. The cream and gold hexagonal design used throughout the show, including signage and carpeting, was inspired by Gravestock’s silver and gold vermeil Promise cuff.
The exhibition has secured a number of new exhibitors to the 2013 show, including Carat*, Kissing Diamonds, Alex Monroe, Eva Schreuder, Purity 925 and Anja K Designs.
Feedback from the first day of the show was largely positive with exhibitors reporting a strong flow of footfall early on the Sunday. As yet there have been no official visitor number figures released by The Jewellery Show.
Jewellery brands added some celebrity sparkle to opening day with Tresor Paris inviting girl group Primrose Hill to perform on its Eiffell Tower-inspired stand while DMJ-distributed brand Nikki Lissoni arranged a meet and greet with The Only Way is Essex star Lauren Pope, who is now the face of the Nikki Lissoni jewellery brand as well as DMJ’s Holler watch brand.
The single jewellery trend dominating The Jewellery Show is the interchangeable coin pendant, which many expect to be the next big craze to hit the fashion-led jewellery market. Brands showing such products at the exhibition include Hot Diamonds, Nikki Lissoni, Unique Jewelry with Mi iMenso and My Mundi, brought to market by the company behind Lucet Mundi.
The Jewellery Show event director Julie Driscoll described herself as pleased with the turnout on the first day of the exhibition. She added: “The Jewellery Show continues to build on its position as the premier buying event for the industry with new features and well-targeted content.”