Canary Wharf calls for Monica Vinader store

The new Baja collection by Monica Vinader features slices of stones.

Brand to open 570sq ft standalone in Jubilee Place Mall in November.

Jewellery brand Monica Vinader is set to open its second London standalone store within the Jubilee Place Mall in Canary Wharf.

The store will open in November, positioned in the same shopping mall as Charles Fish, Carat*, Links of London and David M. Robinson and Tiffany & Co.

The 570 sq ft store is part of "the brand’s rapid growth and pays testament to their success and wide appeal".

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The boutique design will feature brass mirrors and chandeliers, and the store will house the brand’s entire collection, including its diamond and coloured stone jewellery and friendship bracelets.

The store will also offer Monica Vinader’s Make It Your Own concept, allowing customers to build their own designs using a selection of charms, chains and stack rings.

The brand’s founder and creative director Monica Vinader said: "Creating the most wonderfully inviting space in which to browse our extensive range, the new Canary Wharf boutique has been beautifully designed to complement our stunning collections.

"Complete with its relaxed seating area, the store concept focuses around an extremely personalised service that ensures an unparalleled shopping experience."

The new store follows the brand winning £2.5 investment earlier this year. £1.5 million was put forward by Beringea, a growth capital investor that manages Proven Venture Capital Trusts, with £1 million from The Clark Group, a former backer of Links of London.

At the time the brand said the funding would be used to "accelerate growth plans" at Monica Vinader, with the intention of increasing its UK own-brand boutiques and international distribution.
 

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