Cara Tonkin joins Platinum Heritage collection

Luxury jewellery designer hopes to capture elegance in her design

Cara Tonkin has been announced as the second designer to accept an invitation to design for PureJewels 2011 Platinum Heritage Collection.

Cara is the second jewellery designer selected by PureJewels to create a special piece for the Platinum Heritage Collection 2011, following rising star Sarah Ho. They are among just six designers selected from numerous applicants.

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PureJewels, based in the Green Street jewellery quarter in east London, is planning the second edition of the Platinum Heritage Collection this year, inspired by the story of the brand which traces its roots to India and Africa.

PureJewels will announce the names of the other designers who will craft the 2011 Platinum Heritage Collection in the next few week. The pieces will be launched at a special event to be held during London Jewellery Week.

Tonkin is a graduate from Central St Martins, where she was awarded with a first class honours degree in jewellery design. In the last three years, she has worked as a creative director for a designer jewellery brand and as a freelance designer. She is now focusing on designing her own collections.

Tonkin said: “I have a fascination with cultural symbolism used in jewellery and art and its power to evoke emotion. Periods in history such as the Art Nouveau and Art Deco eras are rich with symbolic imagery borrowed from many different cultures, and provide me with a great deal of my inspiration” she added.

Jayant Raniga, Brand Manager of PureJewels, said he was delighted that Cara has joined the elite roster of designers working for the Platinum Heritage Collection in 2011, accepting her without hesitation. "Cara is the undiscovered name we are looking for and her values and ideas are perfect for us” Raniga said.

“Platinum is such an exciting material to work with" added Tonkin. “I can’t wait to get started on the project and begin work with Jayant. I hope that through our collaboration we will create a piece which captures the vibrancy and elegance of the PureJewels brand.”

The Platinum Heritage Collection was brought to life by six jewellery designers in 2010 and reflected the heritage of the PureJewels brand.



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