Brand will adorn celebrities on the red carpet during May’s ceremony.
Simulated diamond specialist Carat* has been announced as official jewellery partner to the BAFTAs to be held at Grovesnor House Hotel in May.
As official jewellery partner to the awards, Carat* will be adorning the nominees and celebrity attendees, giving them "that extra sparkle" while walking the red carpet.
Scott Thompson, founder and CEO of Carat* says: "We are honoured be the official jewellery partner for the Philips British Academy Television Awards. The privilege further cements our position as a leading international luxury fashion jeweller."
Carat* designs, develops and assembles their jewellery the same way the finest jewellers in the world do with careful attention to detail, hand craftsmanship and using only precious metals including silver and 9ct gold. Each piece is hand assembled by skilled craftsman using techniques such as micro-pavé setting, burnishing and simple prong work.
With an already established celebrity following including Lisa Snowdon, Destiny’s Child singer Michelle Williams and the cast of TV series Gossip Girl, Carat* is set to pick up a few more celebrity fans following the sponsorship.
The brand has recently opened a new counter in Selfridges, London alongside concessions in Harrods, the Westfield shopping mall in Shepherd’s Bush, London’s Covent Garden, and Steffan’s in Northampton.