Carat* London opens first standalone store outside hometown

British fashion jewellery brand Carat* London has opened the doors to its first standalone stores outside of the capital.

Venturing outside of its hometown for the very first time, Carat* London has chosen Oxford’s new shopping centre ‘Westgate’ as its first regional location.

On the reason for opening a boutique in London, Carat* London chief executive officer, Scott Thompson, shares: “We are a mainly a London-based brand, but we felt that Oxford was an interesting opportunity to test the brand in a regional town. They had just finished the plans for Westgate Centre and we loved the concept.”

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On why he chose Westgate specifically for the location, Thompson adds: “Westgate is a totally different type of shopping mall as it’s completely open air. It has a great retail offering, in terms of boutiques and restaurants, and given England’s weather, it is a semi-covered shopping mall unlike the high street.”

Securing a spot by the entrance, Carat* London has a jewel-box shop, featuring the brand’s signature chrome finishing and marble furniture.

Carat* London is the only brand to open inside the Westgate Shopping Centre, with Pandora and Swaorvski trading on the city’s the high street.

The British brand joins Goldsmiths and Ernest Jones who also have stores inside the shopping precinct.

 

“We try to make all of our shops a little bit different from each other,” shares creative director Heidi Thompson on the design. “Because we create five to six new collections a year, we can offer newness in fashion fine jewellery on a constant basis. We’ve also featured many images from the brand’s 15-year history on the walls.”

Carat* London now has five store in the UK, with a sixth due to open later this year.

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