Carl F. Bucherer and Rolex open at Zurich airport

The boutique will have a shop-in-shop concept for Bucherer and Rolex.

Swiss watch brands to retail from shared boutique in airport location.

Watch brand Carl F. Bucherer and Rolex have collaborated ahead of the launch of an exclusive Bucherer boutique in Zurich.

The Bucherer boutique opened on March 3 and is located in the Zurich airport in Switzerland.

The boutique will be the first of its kind offering Carl F. Bucherer, Bucherer jewellery and an extensive collection of Rolex watches. This is the first time that the two brands have come together to showcase their finest and most creative designs collectively.

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Carl F. Bucherer and Rolex watches will be displayed in respective shop-in-shop concepts, using "corporate architecture", displays and point of sale material.

The store is located on level 1 of Zurich Airport’s Airside Center.

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