Caroline Creba makes move into House of Fraser

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Jewellery designer’s collection wins 20 store roll-out across UK.

Jewellery by designer Caroline Creba is set to be rolled out into 20 House of Fraser stores in the UK.

The designer’s collection had a soft launch at House of Fraser in December 2013 but will be expanded by the retailer, with plans to also to be sold through its recently updated e-commerce site.

Caroline Creba’s Titania collection will be stocked at 20 stores from early March, including flagship House of Fraser locations such as Westfield White City, Belfast and Birmingham. The collection features subtle textures and highly polished pieces with 18ct gold and rhodium plating set with Swarovski Elements.

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This is the first time that Creba’s collections have been sold through a high street retailer, exposing the brand to a wider UK audience.

She said: "The past 12 months since launching my jewellery collections and website, carolinecreba.com, have been a whirlwind. I am incredibly excited to be expanding my operations and partnering with House of Fraser. For me, it is about opening more doors to my customers and inviting them to view my collections."

Creba is also the director of jewellery brand Tomassa, designing and curating its collections, a role she will continue alongside the launch of her own-name brand.
 

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