Casio T5 window display boosts sales

Casio UK head of timepieces Philip Woolkind.

Marketing scheme to push new G-Shock lines delivers fantastic ROI.

Casio has said that taking over the shop window at the World Duty Free shop at Heathrow’s Terminal 5 has resulted in “fantastic sales”.

The watch brand initially set up the shop window as a marketing initiative to showcase some of its more pricey G-Shock lines and on-trend colourful watches but said the venture has been commercially successful.

Philip Wolkind, who heads up Casio’s timepiece division, said: “We did it for PR activity but sales have been fantastic.”

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The window display launched last week and will run until the end of March.

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