Chamilia and Swarovski partner for new collection

Jewellery line launches this week in more than 400 Swarovski stores.

Chamilia and Swarovski have joined forces to create a co-branded jewellery line which combines Chamilia’s jewellery with Swarovski crystal beads.

The joint collection has been designed and created by teams from both companies and has been launched this week in approximately 400 Swarovski stand alone stores in several locations including the UK, US, Canada, Japan, Australia, Germany and France.

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The collection varies from £18 to £60 and includes earrings, Swarovski bead charm bracelets and stackable Y necklaces. The collections have been designed to appeal to a wide variety of women and the partnership will introduce new customers to both brands.

Chamilia has said that the Swarovski Chamilia partnership will reinforce and elevate Chamilia’s position as a global leader in personalised jewellery design innovation.

Robert Buchbauer member of the executive board at Swarosvki, said: “We at Swarovski are delighted about our partnership with Chamilia. Together with Chamilia we have taken the first step into achieving our strategy of becoming the leading jewellery brand worldwide.”




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