Chanel chooses Net-A-Porter for fine jewel launch

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Coco Crush is the brand's first jewellery range to sell online.

Luxury fashion, jewellery and accessories brand Chanel has chosen Net-A-Porter to launch its new Coco Crush collection – marking the brand’s first foray into online jewellery sales.

Chanel has until now resisted selling its items online, with make-up the only exception to its strict retail rules.

The brand chose Net-A-Porter to sell its new six-piece range as part of a three-week pop-up event.

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The range includes four rings and one cuff in 18ct white and yellow gold, textured with Chanel’s iconic quilted pattern.

The pieces retail for £1,400 to £13,500.

Net-A-Porter president Alison Loehnis commented: “We are thrilled that Chanel has decided to work with Net-a-Porter on this exclusive initiative. Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first ever fine jewellery eCommerce project.”

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