Charles Fish unveils fresh online branding

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Retailer rolls out new schemes across website, Facebook and Twitter.

London retailer Charles Fish has launched a fresh and stylish update to its website, Facebook and Twitter pages, as part of unified re-branding effort.

Charles Fish described the new online storefront and online theme as suiting the “modern men and women with precious time but plenty of taste”. It features a soft grey and turquoise colour scheme, with design motifs carried across all three online platforms. The scheme also fits with its store interiors, which were revamped last year.

The new site has been created with agency Neoco and has taken about seven months to complete. Charles Fish’s marketing director Jane Paine said the new online presence was a two-stage process that began with creating a new tag line for the retailer, A Rare Find.

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“Charles Fish offers designers that are special and different and we wanted to articulate this,” Paine explains. “We have different designers to most retailers, especially in our Canary Wharf store where we showcase emerging talent, and the fact that we have been in business 180 years sums up the Rare Find proposition.”

The second stage of the Charles Fish re-brand was its online update, which pulled together the branding across its retail and social media platforms, something it says will maintain the message that Charles Fish is forward-thinking, offers curated collections and has an exciting eye for new talent.

The new site also features a smart-looking blog that will cover watches and jewellery trends, with fashion features, jewellery edits, designer interviews, advice and product picks.

Creative agency Neoco has worked with brands and companies including E4, Chelsea FC, Sony, The National Theatre and Channel 4.
 

 

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