Chavin Jewellery to launch 80 new lines for 2012

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Ethical jewellery brand to unveil collection at The Jewellery Show.

Ethical jewellery brand Chavin Jewellery is set to add 80 new designs to its collection as it looks to “expand and diversify” its Antiquity product range following its official launch at IJL in September.

The brand’s founder Simon Ogilvie-Harris spoke exclusively with Professional Jeweller, revealing plans to increase his product line which to date has featured interchangeable earrings, stacking rings with jaguar heads and bangles set with rubies.

“We will be adding friendship bracelets in18 styles with six different colours of thread, leather bracelets and pendants as well as about 20 new stack rings,” said Ogilvie-Harris.

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The new designs will also include cocktail rings set with opaque cabochon and faceted stones such as Peruvian pink and pale blue opal, amazonite and chrysocolla.

“The extension of the collection will build around the current range, commercialising it and diversifying the selection while increasing the product portfolio,” Ogilvie-Harris added.

The new collections will be available as samples from September and retailers will be able to order items in January for delivery around March.

At present the brand is stocked through five UK retailers including online venture EG Studio, which Chavin is partnering with in a drive to reach lifestyle magazines and consumers.

The company will showcase the wider range at The Jewellery Show at Spring Fair in February. It will also continue to work with charity SOS Children in the new year.

Chavin is named after an ancient Peruvian civilization that developed highly skilled techniques in metallurgy. The collections have previously been designed in homage to the Chavin, with a jaguar head chosen as a symbol because it was their sacred animal. The collections are made using ethical silver and gold vermeil.

 

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