Brand teams with companies to drive awareness of its collection.
Socially responsible jewellery brand Chavin, which supports Peruvian charity SOS Children, has teamed up with Elle magazine and concierge service Quintessentially to drive brand awareness through a two-week consumer campaign.
The brand launched its Summer Style With A Conscience online marketing campaign on May 28 with the aim of heavy direct campaigning to consumers.
Chavin is working with Quintessentially, the world’s largest private members concierge service, for two weeks of campaigning direct to consumers. The campaign is also being supported by Elle magazine with the aim of generating further awareness and online traffic.
Simon Ogilvie-Harris, the founder of Chavin Jewellery, said: “We don’t just give money like an afterthought, we involve ourselves actively and constantly in durable development and education.
“Our customers make a difference every time they buy a piece of Chavin jewellery.”
A prize draw via Facebook will be the campaign’s main feature, based on the number of ‘Likes’ received. The brand will also be offering 10% off of its collection during the duration.