World preview of Promise line takes place at Nobu on September 29.
De Grisogono has announced the launch of a new capsule ring collection with singer and X Factor judge Cheryl Cole.
The world preview of the line, titled Promise, will take place at Nobu London, 19 Old Park Lane, on September 29.
De Grisogono was founded by Fawaz Gruosi in 1993. In 1996, he created a black diamond collection and in 2000, he presented his first watch, Instrumento N°Uno. He now owns 17 boutiques worldwide and has plans for further expansion.
De Grisogono is well known splashing out on lavish events and celebrity appearances. In May 2010, the company was reported to have splashed out £250,000 on a 30-minute performance by Cole for its Cannes party.
On the celebration of his birthday in Sardinia last month, Gruosi provided all his guests with a passport granting them entrance to the Billionaire Club, one of the most exclusive clubs in Costa Smeralda. Celebrities attendees included Leonardo Di Caprio, Bar Rafaeli, Naomi Campbell, Janet Jackson and Kevin Spacey.