US brand Iceing on Top is bringing responsibility to kids’ jewels.
Across the pond in the US, a children’s jewellery brand with a difference is emerging called Iceing on Top.
The brand was founded several years ago by two university friends, Chelsey Fields and Shella Eckhouse, to create ethical jewellery for children using recycled metals.
It also works to support several charities. Fields and Eckhouse said they created the collection as an up-scale line for children and the desire to make the earth a better place for them, by using recycled 14ct gold and ethically-sourced materials.
At present the brand has a point of difference by claiming to be the “only true fine children’s jewellery line” on the market today, and while the duo is aware that its materials are a little more expensive than the norm, it argues its brand values make the price worth it.
The collections include stud earrings faceted to look like the shape of diamonds, as well as leather charm bracelets dotted with gold charms. Its prices start from US$150 (£94) for a pair of studs, and peak at US$1,725 (£1,080) for a multi-charm 14ct gold necklace, and all of its packaging is made from recycled cotton and recycled paper.
This article was taken from the May 2012 issue of Professional Jeweller magazine. To read a digital version of this issue click here.