Chisholm Hunter opens in historical Bromley store

Chisholm Hunter's Bromley team outside the renovated shop.

Retailer cuts ribbon on the former EW Payne shop, creating 10 jobs.

Chisholm Hunter has opened its largest shop to date this week in the Kent town of Bromley.

The retailer cut the ribbon on the store housed in the former EW Payne shop. The 104-year-old building has undergone restoration and renovation to bring it up to date, with the Chisholm Hunter team working with the local authority to maintain many of the shop’s original Art Deco features. The shop’s iconic outdoor clock, dubbed an iconic spot for wedding proposals, also remains in place.

At present, Chisholm Hunter has more than 250 staff across its 20 stores in England and Scotland, with this latest opening creating more than 10 jobs.

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The business’ managing director Harry Brown said: “It’s the most historic building in Bromley and it was important that we got the restoration right and made it our own without taking anything away from its history. Generations of young men have proposed to their future wives under its famous clock so we felt a real responsibility to do it justice. We are delighted to have been able to restore the iconic clock and it will continue to be a feature of Bromley’s centre.

“I believe our new Bromley store is all and more than local people would have hoped for – it is just a fairytale store and we are very proud of it.”

The three storey shop holds an array of fine jewellery and diamond pieces, alongside luxury watches from brands including Bremont, Montblanc, Longines, Longines Sport, Oris, Rado, Raymond Weil, Tissot, Hamilton and fashion brands like Michael Kors, Emporio Armani, Marc by Marc Jacobs, DKNY and Skagen.

Described as "the oldest building in the city centre", the shop has previously welcomed royalty and VIPs, with the Queen visiting during her diamond jubilee celebrations. The store opening follows other 2014 opening for the family retail business, with its Kingston store opening in May this year, and a shop in Glasgow’s Argyll Arcade unveiled in July.

The business is set to open a shop in Edinburgh’s Gyle Shopping Centre in time for Christmas.
 

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