Silver jewellery brand takes new direction in SS13 range.
ChloBo has created its first line of jewellery using gold plating.
The brand has previously only worked with unplated silver but is now trialling a selection of silver jewels plated with 24ct gold.
ChloBo founder Chloe Moss, who was an IJL NexGem in the Professional Jeweller Hot 100 2012, said that the gold-plated lines have been received well by the brand’s existing retailers.
Moss added that if the initial lines prove to sell through the brand will create more vermeil collections and would consider a move into rose gold plating for SS13.
The initial gold-plated jewels are part of ChloBo’s SS13 collection, Cloud 9, which was inspired by a trip taken by Moss to Lake Como in Italy. The range features stackable rings, rosary necklaces with detachable pendants and semi-precious stones including red tiger’s eye, labrodorite and bamboo coral, with retail prices ranging from £40 to £275.
Moss said: "I was so inspired by my trip that as soon as I returned home I got to work on the range. I chose labradorite as it reminds me of the calming, glistening waters of Lake Como. The red tiger’s eye brings an element of moodiness, as did the powerful red sky at night, and the bamboo coral represents the amazing historic brickwork all around."
ChloBo has more than 100 stockists in the UK – which it is looking to increase this year – and employs a team of 15 people. The jewellery components are sourced from Bali and assembled in the UK.