Luxury jewellery company Chopard has partnered with Gemfields for this year’s Cannes Film Festival.
This collaboration marks a new milestone in Chopard’s ‘Journey to Sustainable Luxury’. Building on its successful partnership with the Alliance for Responsible Mining (ARM) in South America, supporting local artisanal gold mining communities and introducing products made from Fairmined gold, Chopard has created a unique partnership with Gemfields, the world’s single largest producer of coloured gemstones.
In an industry first, the emeralds will be fully validated by Eco-Age’s Green Carpet Challenge (GCC) Principles of Sustainable Excellence.
Eco-Age – experts in sustainable mining practices and Chopard’s partner in developing the Journey to Sustainable Luxury – will use its considered GCC Principles of Sustainable Excellence to verify the mining site and parent organisation, covering social welfare, environmental protection, training provision and security for workers.
To celebrate the beginning of this new phase of the journey, Chopard has unveiled a capsule collection of Green Carpet High Jewellery within its Red Carpet Collection. The unveiling took place at the Cannes Film Festival, which begun this week, and includes responsibly sourced emeralds in Chopard’s Green Carpet Collection for the very first time.
These Green Carpet creations were debuted on the famous red carpet by Julianne Moore. Moore, who has walked the Green Carpet Challenge before, wore the incredible statement earrings along with a ring, both crafted in Fairmined certified gold and featuring the validated emeralds from Gemfields and diamonds sourced from the IGC group, which is certified by the RJC Code of Practices.
Julianne Moore comments: “I love emeralds and Chopard jewellery, and am so fortunate to partner with Chopard on their Journey to Sustainable Luxury. Simply wearing jewellery is a luxury, but knowing that the stones and the gold have been ethically sourced and mined makes the experience truly valuable. I am so impressed by Caroline Scheufele and her dedication to sustainability – she is truly a pioneer in this area. Lucky me – to wear jewelry on the red carpet that is beautiful both inside and out.”
Gemfields is one of the world’s leading suppliers of coloured gemstones, specialising in emeralds and amethysts from Zambia and rubies from Mozambique.
The company oversees the mining and marketing of coloured gemstones from some of the world’s finest gemstones deposits, responsibly and transparently.
Gemfields chief executive officer, Ian Harebottle says: “Gemfields is exceptionally honoured to be collaborating with Chopard in supplying our rare Zambian emeralds for their ‘Journey to Sustainable Luxury’. This is such a significant step, not only for Chopard and Gemfields, but for the broader luxury industry as a whole.
“Gemfields is committed to pioneering a safer, more responsible and transparent approach to the mining and distribution of coloured gemstones. This prestigious partnership, with the involvement of Livia Firth and her dedicated team at Eco-Age, provides a clear example of what can be achieved when people come together with one common objective.”