Chopard collaborates with global superstar for SS17

Rihanna arrives for the 59th Grammy Awards on February 12, 2017, in Los Angeles, California.  / AFP / Mark RALSTON        (Photo credit should read MARK RALSTON/AFP/Getty Images)

Swiss luxury jewellery brand Chopard has announced a collaboration with global superstar, Rihanna, for two co-designed jewellery collections.

The relationship between the brand and Rihanna has been developing on red carpets all over the world throughout the last few years. Now, Chopard’s co-president and creative director, Caroline Scheufele, has worked closely with the singer to develop a Haute Joaillerie and Joaillerie collection for SS17.

Known for her bold and modern choices, the Rihanna ♥ Chopard collections capture the singer’s unique vision and spirit.

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“Rihanna and I collaborated closely on the collections so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” shares Scheufele.  “With her unique style, she redefines the way people see and wear jewellery.”

As part of the collaboration, Chopard and Rihanna have worked together to push Haute Joaillerie beyond conventional limits and create a modern collection inspired by the singer’s island roots – the lush gardens of Barbados and the electricity of Carnival.

Rihanna wore a pair of earrings from her Haute Joaillerie collection at this years Grammy awards.

This vibrant collection will debut in May 2017 to help commemorate the 70th anniversary of the Festival de Cannes, and celebrate Chopard’s 20th year as the official partner of the Cannes Film Festival.

Elsewhere, the brand has also been inspired by the star’s effortless confidence infused with strength, and has created a limited edition Rihanna ♥ Chopard Joaillerie collection in honour of this.

The Joaillerie range is defined by minimalist geometry and sharp, clean lines.  A synergy of urban modernism and pure design gives Chopard’s classic ice cube shape a powerful sense of self and introduces new designs and colored ceramic into the line.

Linear rectangular motifs link frosty rose gold cubes with solid ceramic blocks in a colour personally selected by Rihanna – Jungle Green.  Crafted from 18ct rose ethical gold certified Fairmined, the nine-piece capsule collection will be available with icy polished or diamond set gold cubes.

This collection will be revealed this month with the release of a global advertising campaign.  However, the pieces will not be available for consumers to buy until June.

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