CK teams up with Britain’s Next Top Model

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Watch & jewel brand runs promo as it opens Westfield Stratford kiosk.

CK Watches & Jewelry has teamed up with TV show Britain & Ireland’s Next Top Model for a marketing promotion in the run-up to Christmas.

The watch and jewellery brand, which has just opened a kiosk at new London shopping centre Westfield Stratford, will have a presence at the Britain & Ireland’s Next Top Model live show in London’s Excel centre from October 28th to 30th where it will offer visitors the chance to win a CK watch.

Visitors to the modelling exhibition will be given an entry form at the Swatch-owned brand’s stand at the show and will be told to deliver the completed form to the CK’s London boutique or its Westfield Stratford kiosk to be in with a chance of winning.

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In the run up to the exhibition CK Watches & Jewelry will be giving away free tickets to the event to shoppers that spend more than £150 in its stores.

To promote the association between the TV show and the watch and jewellery brand, Charlotte Holmes, who featured in a previous season of the show, paid a visit to the new CK Watches & Jewelry kiosk at Westfield Stratford and was photographed wearing jewellery from the brand’s Enlace collection.

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