CK to sell direct to consumers through UK site

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Watch and jewellery brand to set up ecommerce site for UK market.

CK Watches and Jewelry will launch a UK ecommerce site this year selling directly to consumers.

The launch of the site is planned for the middle of the year and will be hosted on a completely new website specifically geared up to sell the products to the UK market.

Separately, the brand has announced that supermodel Lara Stone has signed up to be the face of CK Watches & Jewelry. Stone is currently the face of the main Calvin Klein brand and it is a coup for the watch and jewellery division to secure the model for this division of the brand also.

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Stone said: “I have a long history with the Calvin Klein brand and it’s been great to work with such creative people in so many different aspects of the company, and work on so many different product lines and campaigns.”

CK Watches & Jewelry, distributed in the UK by Swatch, is sold at 200 retailers in the UK and Ireland.

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