Claudia Bradby joins CMJ buying group

Pearl jewellery brand Claudia Bradby has unveiled its campaign images for AW15. The new model shots showcase the brand’s new collection which will be launching at International Jewellery London in September. Pieces include striking Glitterati jewels featuring dark pearls and sparkling textures, alongside the Infinity range which is sleek and classic.

Contemporary pearl brand Claudia Bradby Jewellery has joined the Company of Master Jewellers buying group.

Claudia Bradby had the opportunity to showcase the brand’s collections to retail members in the ‘Dragons Den’ area at the CMJ Swing Time buying event back in August last year. The ‘Dragons Den’ area allows retail members the opportunity to assess six new potential suppliers, and vote for the supplier they believe will be an asset to the CMJ.

Following this process Claudia Bradby Jewellery officially became an approved supplier earlier this month (Jan) and will now be pursuing significant growth within the UK market.

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Brand jewellery designer Claudia Bradby comments: “We are looking forward to working with CMJ in 2016 and as an approved supplier we hope to reach quality retail jewellers.

“We are aiming to work with more independent retailers across the UK, fully supporting them instore with free display and POS, and successful instore promotions. We are excited to meet members and present our collection at the CMJ trade event in February. With investment in PR and marketing campaigns planned for the year ahead, we will be focusing on developing our wholesale distribution and raising consumer awareness.”

CMJ supplier liaison officer, Garry Lane, adds:  “We are delighted to welcome Claudia Bradby and her team into the CMJ family, further cementing our range of commercial designer brands within the group.”

Based in Hampshire, Claudia Bradby Jewellery has been built over the last fifteen years on a simple belief that every woman should be afforded the luxury of beautiful pearls, every day. Bradby designs collections with real materials that are stylish, elegant and fun; offering a fresh perspective on this much loved gemstone.

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