Golden girl of harp world inspires new collections from brand.
Welsh jewellery brand Clogau Gold has joined forces with Welsh harpist Claire Jones in a partnership that has helped drive a new SS12 collection.
Jones, known as the “golden girl of the hard world” is a former royal harpist to the Prince of Wales. She says she is delighted to be working with the brand as an ambassador.
“Clogau is a business firmly rooted in the culture of Wales and inspired by our landscape. It is also successfully growing a strong international reputation.”
The harpist and Clogau have teamed up to produce a new collection of jewellery called Heartstrings to be formally launched at The Jewellery Show next month, with harp and heart motifs.
She joins the ranks of Bryn Terfel and 737 Challenge pioneer Richard Parks who have also supported the brand in recent years.
Ben Roberts, managing director of Clogau said: “Clogau is proud to work with an artist so committed to the preservation of Welsh heritage, high standards of excellence and global expansion; values and vision that also make Clogau one of the most successful jewellery brands in the UK and overseas.”
The collaboration with Clogau has come at a suitable time for Jones, who will be getting married this year, making jewellery a large part of the next 12 months and a beyond.
Clogaur’s brand manager, Sonia Menezes feels that the partnership has legs to be a long-term project.
“We see this as a long-term partnership with Claire and it’s a two way thing. It’s one of our most exciting collaborations to date.
“We plan to work on a variety of projects with Claire. One of the first and most important will be to help Claire and Chris create some very special wedding rings, forged in Wales.”
Jones has already been photographed for the Heartstrings campaign alongside her Salvi harp during a recent shoot at Fonmon Castle in South Glamorgan.
The images will be used for a marketing campaign and film that will follow Jones’s life as an international musician.
In 2010, Jones released 3 albums. She has just returned from a short concert tour in Austria with internationally renowned flautist, Sir James Galway and is preparing to record some new albums this spring, and a concert tour of America later this year.